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How to Organize Your LinkedIn Connections, Prospects and Clients

If you own a business or if you work for someone else, the fact is that you must interact with people online as well as interacting with them in person. Your online connections are people from many different placed and possibly even many different countries and may different industries.

Your many different connections

Your online connections may be prospective clients, actual clients, and people with whom you share some interest. Of course, it is advisable to go for quality versus quantity and as your list of online connections grows, it is important to organize the names, contact information, and other relevant information so that your relationship is as productive and as effective as possible. Over time, you will see that the relationships that you share with other people online are going to grow and change (hopefully in a positive direction). It is important for you to remember that you will need to put some effort into those relationships. They certainly won’t grow themselves and if you don’t work at fortifying the connections that you share with the other people, the relationships will wither and die. It would be a real shame to let that happen after you have worked so hard at establishing those relationships in the first place.

How to organize your online connections

When it comes to organizing your online connections, there are some valuable tools that are available to help you do just that. One of the really effective tools is something that LinkedIn offers. It is called the Relationship Tab and whether you have a basic LinkedIn service or the premium service (for which you pay a nominal fee), you have access to it. It is very important to bear in mind that the larger your list of online connections is, the more useful you will find the tool to be. LinkedIn Relationship Tab will help you to keep all of your online connections in order and it will enable you to network more effectively and to eventually bring in more business because you will have an easier time of staying connected and in building those relationships. In fact, you can not only stay on top of your first-level connections but you can also organize second-, third-, and even fourth-level online connections. This ability will really enhance your list and if you can get to know those people and really get them excited about your brand and your offerings, they will eventually get excited about buying what you are selling. Another important thing to understand is that you don’t need to worry about the information that you keep in LinkedIn Relationship Tab. Its privacy is totally protected. Of course, that is extremely critical to your relationships and it will be of great comfort to those people whose information is with you. The tool also allows you to track your interactions with those other people, including frequency, dates, etc.

How does the tool allow you to stay organized?

There are a few important features of the tool that allows you to effectively organize your online connections.

Keeping notes: In the Notes section, you can keep significant, relevant information about your online connections. You can go back to it if you have anything to add at a later time or anything that is no longer relevant that you wish to delete.

Setting alerts: Being human, you are bound to forget something once in a while. Nobody can remember absolutely everything! That is why you write things down. The tool allows you to do just that. You can send yourself alerts to remind you when to follow up with your online connections.

Keeping the human connection in mind: It is very important to remember how you established the connection with the other person in the first place. That has a great deal to do with why you continue to be connected. It is something that may come up more often than you think it will.

Organizing your connections: You can use tags to organize your online connections and to keep them in order.

Storing your messages: It is important for you to have the ability to retain your communications up to the present. You never know when you might need that information. LinkedIn Relationship Tab allows you to do that easily.
Conclusion

If you use LinkedIn Relationship Tab to keep your online connections organized, you will be able to work effectively and productively. It is very important to make sure that each one of your online connections feels as though they are your most important online connection. Wonderfully, you can do all of this on any or all of your devices so you have capabilities wherever you happen to be. You will find a balance as far as how you want to work this out. Most important is that you find an approach that works best for you and your business. If you have all of that information at your fingertips and ready to use whenever you need it, they will feel that way. It will help you to keep the relationship strong.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washing

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Social Networking – An Aid for Diversity Working

In this digital world, we learn to communicate, exchange information and develop meaningful senses. You can create your own networks share information, knowledge and guide others through the realms of life. There is a great extent of knowledge that one can share through the networks and create differences.

Studies have shown that the job seekers are benefitted from these platforms that provide information relating to employment. People who are not much aware of the job opportunities get updated through these social media platforms. This has evolved great employees for various companies and organizations as they can easily look and select what is best for them. You do not need to wander places for searching jobs that best suits your profile. This becomes so much important as a job matching your potential results in great results.

A Major Snag in the Issue:

When people of the same interests come together they form homogeneous groups. These groups have an ethnic affinity in places like schools, home groups or communities even. They form major groups and communicate, share information and knowledge being in a common bond of culture, knowledge or likeliness. People bond with like-minded people within and outside their circles. This creates an affinity for diverse knowledge which is a key component of social-media. Hence, social- media does not create wonders in the same being a big issue.

Building a Mindset with Social- Networking:

Creating a broad perspective about the deep understanding and strengthening of roots of knowledge that lies within diverse groups. It deepens our understanding for different cultural beliefs creating a pitfall about social- networking.

There are basically two ways that one can possibly think to create a mindset with social networking:

1. “Strength lies in differences, not in similarities.” – Stephen Covey

Originally proposed by Mark S. Granovetter in 1973, the statement marks about the role that differences create in strengthening of knowledge. It helps in easy capitalizing of weaker powers around us helping in strengthening the bonds. People whose connections or more simply bonds are not strong with us in our daily life or socially say, on Facebook or LinkedIn. Yet these weaker ties, whose wide, diverse interests can help you build up your opportunities, concepts and ideas.

People cannot learn from those with same interest groups because they do have a same belief about it but you can always learn from people who have diverse views about the same. This is so because you both will share the same knowledge, with nothing new to learn from!

2. Though hard enough to get out of your daily comfort zone you need to talk to people. One insightful article talks about the need for this – to be able to make real connections with people, face to face, even with strangers. An excerpt from that article goes: The gulf between our need to connect with others and our failure to do so is made all the more apparent now that technology allows us to reach nearly anyone, anywhere at any time, and still, we find it increasingly difficult to make and maintain meaningful social connections.

Why this goes with diversity mindset? A major reason behind is by reaching people, learning to establish meaningful conversations and connections. It makes you more diverse in structure and more open- minded so as to get the best you possibly can.

” We are all different, which is great because we are all unique. Without diversity life would be very boring.” – Catherine Pulsifer

These are only two ways, and these two ways indicate that a little effort on the art of each of us, in reaching out to diverse people, goes a long way.

“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.” – Martin Luther King, Jr.

We are the career opportunity resource and job search engine for the cultural diversity marketplace. Our employer members use our site to promote, attract and recruit a high performing and in some cases underrepresented employee.

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Joining the Right Social Networks for a Job Search

“Which are the best social networks to use for job search?” That’s a good question with no clear-cut answer, as it depends on your definition of “best.” There are an overwhelmingly large number of social networks, and new ones being created weekly. Examples include business social network sites, more socially-oriented networks sites, photo and music sharing social network sites, dating social network sites, highly vertical professional social network sites, and social network aggregation sites.

Each one is slightly different. And none have the same type of social network members. But just because there are many social networks, it doesn’t mean that you need to join a large number of them.

To avoid information overload, start by focusing on just one or two networks. Facebook and LinkedIn are two great choices. Once you become familiar with these two main networks, the transition to any other network will be an easy one. You will already have your content in place, so it is just a matter of making a few tweaks to accommodate the social network specifics.

Due to its focus and Fortune 500 pedigree, LinkedIn is a tremendous channel to leverage in your people-search. Bear in mind, though, that you can only connect directly to people in your own personal network. No introduction is needed; just send them an ‘invitation’). To safeguard its unique niche, respect its members’ time, and eliminate potential spamming, or UCE (unsolicited commercial email), LinkedIn does not allow you to connect to people beyond your personal network.

Connecting to the contacts of one of your personal network acquaintances is highly recommended to vastly expand your personal network. These are individuals who are one time or two times removed from your personal network. You will need an “introduction” to be made on your behalf by your acquaintance to their contact. This helps to maintain the high quality of LinkedIn’s online network.

LinkedIn’s features include a profile page that is customizable by adding a head-shot image, personal/business information, email address, and other relevant information. Users can seek endorsements from past clients or colleagues who are willing to provide testimonials on their behalf. This is a great way to build you credibility and have potential recruiters, employers, and consultants learn more about you.

Groups within LinkedIn will provide you with the ability to research and join specific groups of interest around product/services, markets/industries, or other focal points. This, too, is a great way to expand your presence/brand and network via people-searching.

The Answers feature within LinkedIn offers the ability to pose questions to your network if looking for solutions to a business problem or market research. These questions are posed and emailed only to your personal network, and you have the ability to mail to all or to be selective about who will receive your message. This also enables you to reply to questions you receive from others in your network, and it’s a fabulous tool for positioning yourself by adding value and demonstrating your willingness to help and offer solutions to others.

NOTE:Do not use this vehicle to ‘sell’ or ‘solicit’ business. This is a surefire way to isolate yourself from the very network that can help you. The business that does come your way will arrive more indirectly as a result of your ‘contributions’ in asking/answering questions and providing value.

By inviting others to join your network, you can increase your network of professional contacts and broaden your connections exponentially. You can identify potential connections via LinkedIn’s search functionality.

The other place to start with social media is Facebook. whose sheer size makes it the largest online social networking site and one of the Internet’s most trafficked destinations. When many people think of Facebook, they envision it as the place where college students post photos from parties and attempt to hook up with romantic partners. However, this social networking site is now a dynamo that has been increasingly embraced by individuals over 25.

Today it is a viable place for professionals to network with the ultimate goal of finding their next jobs. So despite their high number of younger users, don’t look down on Facebook or MySpace. Recruiters and HR mine these huge pools of social communities every day, looking for candidates for their job assignments.

Why ignore such a potentially rich source of contacts that can help you in many different ways? Whereas LinkedIn is more business focused, Facebook and MySpace are just the opposite. They emphasize the ‘social’ component of the phrase ‘social media.”

That means you will need to be more deliberate when setting up your profile if you’re new to these sites. You also should consider modifying your profile if you’re a current member to take a more professional approach with it. You may wish to forgo filling out certain sections that make it seem too personal (e.g., relationship status, interested in, favorite books/movies).

That said, you won’t want to eliminate your personal side. You’ll want some personal aspects so as to demonstrate your authenticity as a qualified individual. Also, letting part of “you” show through helps make you more multidimensional. Noting some of your unique interests, hobbies, and pursuits can help others make more of a ‘connection’ with you. These qualities can humanize you. It’s always easier to write off a candidate who is no more than a name on a page along with some job experiences as opposed to someone who comes off as a real person.

Let’s face it: People hire people, not profiles. This is what makes informational meetings so important. They enable you to explore career opportunities and learn about those who are working in an industry or company you might like to enter. While social networking can make connecting all the more efficient, it still doesn’t replace the face-to-face meeting.

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Social Networking 101 – Web 2.0 And Social Networks

The first thing we need to focus on here is that social networking is NOT something new, nor does it define the recent Web 2.0 craze in any way.

In fact the whole concept of what Web 2.0 really means has been so widely distorted that many marketers and web designers are now using it to help promote products and services that have NOTHING to do with what Web 2.0 really means.

Even the ever popular Wikipedia defines Web 2.0 as “a perceived second generation of web-based communities and hosted services (such as social-networking sites, wikis, blogs, and folksonomies) which aim to facilitate creativity, collaboration, and sharing between users”. You’ll notice that the term “perceived” is one of first words used, as much of what we have come to believe is reality is based on our perception, but in truth social networking is far more than that.

To show this Wikipedia further goes on to say; “Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end-users use webs. Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.”

Summing up the last two statements from Wikipedia you’ll notice that social networking and the social networks and platforms are not anything new. What is new and what does feed in to the Web 2.0 craze that has recently made many of these social networks so popular is the easy to use platforms that allows the end user access to a WYSIWYG (what you see is what you get) graphic user interface once they sign up and log in to their favorite social networking websites.

Again the concept here is NOT new. Social networks have existed since the early days of the internet with bulletin boards, which later lead to the early days of what we now call blogging and forums. You could post your message to viewers back then, just as you can now. The difference with social networking today when using the new WYSIWYG platform is that you can now easily add your own images, animations, videos, audios, squeeze pages (for lead generation to build an email list) and polls. Depending on which of social networks that you join the possibilities are stammering compared to the “old way” of social networking online.

To show that social networking and the social networks are not new by any means I have done just a little bit of research to reveal how far back many of these websites go.

MySpace – Registered Feb. 22 1996

Friendster – Registered March 22 2002

Facebook – Registered March 29 1997

MyYearBook – Registered Nov. 01 2000

Hi5 – Registered June 27 1996

Tagged – Registered July 10 1998

Fubar – Registered Oct. 24 1997

Taking this same concept more in to the Web 2.0 era the social networking website have created a multitude of video oriented social networks, but again this is nothing new.

YouTube – Registered Feb. 15 2005

Badoo – Registered May 26 2003

Bebo – Registered July 15 2003

As you can tell YouTube was NOT the first to start the video social networking niche. While I only have two listed below YouTube in my list about there were several other social networks that also came along well before they did. The one thing that the creators of YouTube did better than any of the others that came before them was to actually TAKE ACTION and use the social networking skills that everyone else was trying to claim they were experts at.

I’m sure that what they did was to research their niche, where they probably learned the same things that I did. Most of the social networking website that were trying to establish their own on-site social networks were NOT just registering their own websites for 1 or 2 years. In fact, many of them are registered at least until 2010. Some of them are registered even further out and have their own servers that are dedicated ONLY to their social networking websites to give the various social networks that are developed a better quality of service.

Why are they doing this you may ask? Because the advertising revenue brought in alone for them is so high that they can’t turn away from it. With millions upon millions of people world wide going to their websites 24 hours a day they are making money hand over fist, much the same way that the search engines were long before they came along.

This brings us to another point, let us look at the “big three”; Google, Yahoo! and MSN, which laid the foreground for the social networking websites that came after them. There have been social networks since long before the search engines first decided to set up their “groups”, but taking people off of bulletin boards and bringing them in to the mainstream where here were literally millions of visitors daily was a no brainer. The transition was easily predictable, but again this goes back to what I’ve been saying all along. Social networking, social networks and what we have come to know as Web 2.0 are nothing new.

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Generate Traffic To Your Website Now!

If in fact you operate a web-based operation or business, it is surely a must for you to give thought to “targeting” internet traffic. After all, it is important for you to rank in the search engines like Google and Yahoo for your company or business to become more visible to the world. Bear in mind, the search engine results modify pretty much every second of the day and is determined by the traffic driven to your site or blog.

The main concept that is playing out here is that you get visitors to your webpage. The comments and feedback they provide could turn out to be a chance for you to acquire more traffic. As a result, that means more visitors to your site.

There are actually alternative ways regarding how to get traffic to your site or blog. Among them are information marketing, ensuring the appropriate set up of the HTML tags on your web page, and commenting on the blog sites of others.

Information Marketing is to date amongst a surefire way of achieving targeted viewers to your site. In all likelihood, people will key in search terms that will address their concerns and provide solutions to their queries. If your website or blog is seen from among the rankings in the Google page, they will click on it and browse. The more helpful your site, the more traffic you can expect to receive. For this reason, it is vital to recognize which keywords are likely to be searched by the general public and be sure to create and write articles about them.

So what if you don’t have the knack for turning out your own content?

The probability is high that you may not have enough time to manage another task in addition to operating your site and other online worries.

For starters, your main concern is to be in a position to provide your readers excellent content. And with the host of administrative and marketing obligations on your hands, there’s no way to undertake another responsibility, but, because you need to put your mind on generating traffic and leads, you can hire or delegate another person’s services to further promote your marketing campaign. You can certainly seek the services of ghost writers for your website. Fiverr is great for many of these tasks.

Commenting on other folk blogs.

One more practice to obtaining additional traffic is by means of commenting on someone else’s blog. Having said that, many people fail to fully grasp its effectiveness. Merely checking out popular blog sites and providing quality feedback can help your site in the rankings on any of the topics that you are familiar with. Those that get to read your postings would likely become interested in following your link and discovering more about you and what you know about a certain topic that concerns them.

The HTML Tip

Hyper text markup language, better known as HTML can be quite a bit technical for many but you see it is essential that you input the appropriate title tags so that the search engines will automatically present the information that sums up what your site is all about. Include the required keywords and phrases in the Meta keywords tags and Meta description. It is not difficult to get traffic to your website providing you know the things to do. Don’t delay when you can get your site ranking right now.

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Are You an Internet Marketing Genius?

Not many people are, so it shouldn’t be an embarrassment saying that you are not.Internet marketing can be hard and even confusing. At least, it seems to be for the novice who just wants to get as many people as possible to see their website.So what about internet marketing do most people find difficult?

Understanding how it has changed in the last decade. Traditional marketing used to be a relatively simple process. Maybe some mailers to people around town, a small space in the local Yellow pages, maybe even a spot on local radio. All of that has changed with the internet boom. Now you can market globally… if you understand how. Sure, it can make your business visible to a much larger audience, but how?

Making the best to use your time. Most small business people wear multiple hats. As a comparison, internet marketing is the cheap baseball cap compared to the expensive fedora of trying to manage the business. Internet marketing seems to take up way too much time for the tangible/measurable benefits it brings.

Spending the money. Marketing is just one of many costs, but because modern internet marketing is completed on so many fronts, it is difficult to know where the money is going. Keeping track of most expenses is easy because you have a direct relationship. But, marketing costs seem so ethereal.

Determining what is effective. In traditional marketing, you can do studies to determine exactly (or at least close to exactly) how effective your marketing dollars were. There was more of a direct link between marketing and sales. Now it is seems like it is very difficult to tell.
What is the answer to this dilemma? You know you have to market in order to be seen by as many people as possible.So to get the most out of your marketing dollar, you can take one of two actions. Let’s look at them.#1. Learn How to do Internet Marketing Yourself (effectively)Computers are as necessary to business these days as buggy whips were at one time. Of course, the buggy whip manufacturers either adapted or they went the way of large wooden sailing ships. It is possible to find some of each in museums these days, but they aren’t in use anymore.If you are hoping that the same happens to computers and the internet, you are probably also betting your business on a coin at the wishing well. Neither are a good bet.So, computers are here to stay and you need to learn how to market using one. You know your business won’t grow itself, but learning a new task when your time is already precious is not efficient. But, internet marketing is necessary.You could take one of the online courses, spend time just reading as much information as possible, or you could take the second alternative (at this point I am going to say that it is the better of the two).#2. Outsource Your Internet MarketingYou have just reached a milestone and you want to show your employees how much you appreciate them. A party sounds like a good idea, something that they will remember for a long time. Something that will motivate them when they are doing their jobs tomorrow. What do you do?Well, if you’re smart, you let an expert take over. You know what you’re good at and it isn’t planning parties (unless you’re an event planner or caterer, then think of a different example). You call the local Chucky Cheese (or other favorite venue) and let them do the planning.Looking at this example, why would you then believe that you can be an effective internet marketer when it’s not your specialty?Some would have you believe that internet marketing is as simple as putting up a Facebook page, sending out a few Tweets and writing something in your websites blog every two or three weeks. If that was true, why aren’t the orders flowing in?Effective internet marketing is complex. You need to understand how to reach people using modern technologies and you need to understand the possible benefits of many different resources.Why would you try to tackle such a complex system without some type of help? It would be insane.Outsourcing works for companies in need of a service that is better done by someone else. For example, many small businesses turn to someone else for such services as human resources, payroll, web design and, yes, internet marketing. Because these are all specialized services, small business owners understand that they actually save money while outsourcing some aspects of their business.Time is just too valuable!You can find a company that specializes in internet marketing which could include handling your social media marketing, promoting your blog, etc. These companies have years of experience, keep up with changes that are always occurring in internet marketing and use proven marketing strategies to help their clients succeed.In addition, just think of that extra time you would have on your hands if you didn’t have to do these tasks yourself and could concentrate on other important areas in your small business. Yes, it costs money to hire someone to handle your internet marketing, but remember… Time = Money.Outsourcing may seem like something that large businesses can afford to do, but they have the money to have in-house departments. It pays for a small business to think creatively when they cannot afford to provide internet marketing services for themselves.The original question was “Are you an internet marketing genius?” If not, then outsourcing your internet marketing chores may be the best way to go!

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Innovative Internet Marketing Ideas – Advantages and Disadvantages

If you are a business owner or even if you are about to become one, there is a good chance that you have heard of innovative internet marketing ideas before. Although you may have heard of these ideas before, do you know what they are? Do you know what they can do for you and your business? Are you using the same old marketing techniques used by everyone else in the industry and struggling for traffic and business? Lets examine the advantages and disadvantages of using innovative internet marketing ideas to promote your business.Before you start to examine the advantages and disadvantages of innovative Internet marketing, it may be a good idea to examine exactly what it is. As a business owner or a soon to be business owner, you likely already know what Internet marketing is. Marketing is getting your business out into the general public; it is done by targeting your intended audience, your customers. That targeting is done by way of the internet; thus the title, internet marketing. It is also important to understand how to be innovative and how that ties into internet marketing. Innovation is another word that is often used to describe something new; therefore, innovative Internet marketing ideas are relatively new ideas, particularly ideas that have just recently been developed.When it comes to innovative internet marketing ideas and your business, you will find that there are a number of benefits. One of those benefits is the ease of use. Even if you do not have a large amount of computer experience, you will often find the internet easy to use. Whether you are interested in making your business an online website, starting a business newsletter, or conducting a demographic analysis online, you should easily be able to do so. Even if you do not know how to start up your own newsletter, do an online poll, or make your own website, you should be able to learn, often in no time at all. The internet offers information on starting all kinds of businesses.Once you have chosen your niche, or specific area or product that you would like to promote or sell, try searching the internet for similar products or services. In this way, you can determine any potential competition. If competition exists, you can decide if you want to compete, or find a complimentary product or service to promote. If competition doesn’t exist, and there is a market looking for answers to a question, this would be a perfect niche market to begin a business in.In addition to using the Internet to put your innovative marketing ideas to into motion, you can also use the Internet to find those ideas. Using the Internet to find innovative Internet marketing ideas is a relatively quick and easy process. By staying up-to-date on the latest business and marketing news or by performing a standard Internet search, you can easily be kept in the loop, when it comes to Internet marketing ideas, particularly new ones. If you have a niche that you are interested in, often signing up for related newsletters or chat rooms can lead to the discovery of a new business idea or marketing technique. If you put those ideas into motion, as soon as you hear about them, your business may be given an edge above the rest of its competition. In fact, a new innovative Internet marketing idea may be just what you need to get your business up and running.What is also nice about innovative Internet marketing is that, although it is relatively easy to develop your own marketing ideas and execute them, you don’t necessarily have to. For example, there are a large number of individuals who specialize in Internet marketing. Those individuals, who are often referred to as internet marketing specialists, can be found online. An internet marketing specialist is a trained professional who can not only come up with new ways to market your internet business online, but they can also execute those ideas for you, for a reasonable fee. Whether you don’t have the time to develop an effective marketing plan or if you want to avoid the hassle of doing so, an internet marketing specialist may be able to offer you assistance.Although there are a large number of advantages to using innovative marketing ideas to promote your business, there are also a few disadvantages to doing so as well. One of those disadvantages is the fact that innovative marketing ideas are new. With new marketing ideas, they have sometimes yet to be tested or proven; therefore, you are really given no guarantees that a new, innovative Internet marketing idea really will work. Of course, it is important to remember that with business, there are always risks. Trying a new innovative internet marketing idea may not work out to your advantage, but it may also be the best thing that has ever happened to your business.

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Effective Web Search Engine Marketing Tips

Web search engine marketing becomes one of the fastest business strategies online. Most businesses create websites for their captured clients. However, since the global market is broad and big, many business owners hire search engine marketers to improve the online presence of their sites. Generally, this strategy is done to reach out more to other related markets that have not been captured but are showing interests.There are hundreds or even thousands of ways to promote sites online. Ranking a site to the first page of Google under different keywords may be the common strategies. However, this is not just the only avenue where sites get promoted.There are still several aspects to consider when business owners like you want to improve your search engine ranking:Know your niche. What part of the market do you want your products to touch base on? The global market is broad, thus, you need to start on something that belongs to your core competencies. Once you have established your identity and reputation to a certain niche, then that is the time that you can move on to the next related markets. It is not advisable to start by targeting a broad market since your search engine marketing efforts will be saturated; unless if you want to hire a bigger team to handle different marketing strategies.Create your communication plan. How will you communicate to the world? When your search engine optimization (SEO) specialists do their jobs, what are their communication standards? How will they write their articles, do blog comments, post their forums, and do other tasks? Never allow your search engine specialists to create spamming comments out in blog posts – their comments must all be critical so that they can also drive traffic to your site. Low profile comments are prone to deletion and they cannot even drive traffic to your sites.Do some keyword research. This is practically one of the basic tasks of any search engine marketer. Researching for the right keywords for your niche is necessary. All the more, it is also necessary to identify few keywords of lesser competition but with quality traffic to start with. The approach can be bottom up or both bottom up and top down. This means that you can target keywords with lesser competition (bottom) going to the keywords with higher competition (top keywords) or doing the two strategies at the same time (bottom up and top down).Create an online marketing plan. Establish a timeline – starting from the conceptualization of the website up to the ranking of the site on the top fold of the first page of the search engines. Evaluate if you have the budget to do the campaign and how long the campaign would last or evolve. Your marketing plans must be detailed and specific.Content is king. Search engines like Google always love contents that are not keyword stuffed. Always remember to create contents that can strike both the readers and the bots. This means that the content must encourage the readers to stay to your site but is also search engine friendly. Always write the natural way and do not force your write ups to be so technical.Create your corporate and personal brand. Since there are a lot of websites and more specifically that there are a lot of competitors, you must establish your corporate or personal brand online. You can do this by creating an identity online and promoting it through social media, online communities, affiliates, and other online sources.Analyze your top competitors. Know the marketing strategies of your top competitors. Let your search engine specialist track and analyze their web activities and behavior online. This way, you can also benchmark and create better online marketing campaigns to surpass your competitors. Furthermore, you can create further analysis to capture some of their traffic to yours by using ethical community and social media optimization techniques.Know your site’s purpose. Create a goal for your site and know how your visitors use and navigate it. Plan to create more interaction to your site so that it can lessen bounce rates and encourages the users to visit again. Ultimately, create a site where all the necessary marketing elements are harmoniously mixed together.Structure your site. Pull in all your data which includes your keyword research, competitor analysis and benchmarking strategies, communication plans, target niche marketing plans and strategies, corporate or personal branding strategies, website functionality and navigation structure, and other marketing elements that you want to put to your site. Then, let your web designer and web programmer do their jobs following all the plans together.Check the codes. On the technical side, always choose web programmers who can create search engine friendly websites. Web programmers must know all the details especially the functionalities that the site needs. All codes, however, must never delay page load time. The faster a page loads then the better it would be. Most users are irritated visiting websites that have slow page loads; thus, always see the load time effectiveness of your site.Test the site. Evaluate the site and see if all the elements planned are present. Check your site if they are compatible using different browsers and browser versions. Also, see if the site does not look awkward using different screen resolutions sizes. Some websites looks ruined in some browsers or browser versions, and/or in some screen resolution sizes.Create further on-page optimization. Tag your site bearing the keywords that you want to rank. Your site must have sufficient internal links especially the links coming from call to action buttons and anchors. Optimize each page with the right keywords but be very careful not to insert too many keywords.Build links for the site. There are many avenues where you can leave links. However, business owners and search engine optimization specialists must know how to create clean links. SEO’s must never try to spam sites and blogs with comments. Some SEO’s do not know that when they try to leave links to spammed sites and blogs or to irrelevant sites, the link strength of the links they created diminishes. Thus, search engines do not score those spam links that high enough; worse, it can even ban the site.Do article marketing. One of the best ways to create links and at the same time drive traffic is through article marketing. Sometimes, there are important elements that the website cannot say; thus, complement this with articles. Good articles entices readers and prospect clients, it also builds your reputation online, and lastly, inbound links from trusted article sites have higher link strength since they build good authority.Create some blogs or contact bloggers. You can create some blogs for your website. Blogs open more doors for you site to be noticed. On the other hand, you can also contact some bloggers to create blog posts for you and post these on their blogs. Therefore, you create more referrals for your site to further increase your traffic and improve your reputation online.Join forums. Visit some forums especially those that are related to your niche. Learn to communicate and interact thoroughly in forums. Never spam forums by leaving links but not interacting critically. Your interaction in forums must always be sensible.Maximize the social networking sites and communities. Facebook for a time ranks as the number one most visited site. Google and Facebook are competing for the topmost position in terms of world visitors. Thus, why not go to Facebook as well or with other social networking sites that are mostly used by your targeted niche? If you niche is for health conscious individuals, then find health-related social networks. On the other hand, you can also add friends in other social network platforms like twitter and other micro-blogging sites. They can give you traffic as well.Create link audits. Create a team that will check the quality of your links and the effectiveness of your social media marketing strategies.Lastly, integrate all your efforts. All online marketing elements must thoroughly be implemented together. Lag of one web search engine marketing and optimization strategy might delay the completion of your goals.

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